The Latest Body Positive Collaboration You Need To Know About

If you were walking down the beautiful Broadbeach Queensland coastline on the weekend you may have stumbled across a group of women, men and children amplifying a very important message that ‘every body is a beach body’. 

The women behind this movement are the founders of two powerhouse brands in body positivity – homeware brand Maisey & Oscar and shapewear brand, FIGUR. Led by Jaime Hall (Maisey & Oscar founder) and Married At First Sight’s Jules Robinson (FIGUR founder), a group of passionate body-positive icons strutted their stuff down the beach protesting for inclusivity, love, self-acceptance and most importantly, body positivity.

This movement has been inspired by the body-loving duo’s ‘Wrap Yourself In Self Love’ collaboration. The collection designed by Jules shines a light on what she embodies in all her ventures, inclusivity, love and self-acceptance. Featuring three stylish and super soft products crafted to remind you just how beautiful you are both inside and out, you’ll love nothing more than stripping down and wrapping yourself up in the new 100% cotton (and extremely cuddly) beach and bath collection.

“Both the bath and beach towels feature a beautiful affirmation printed alongside the feminine tones of FIGUR, whilst the design represents building blocks of consistency. Consistency of speaking kindly to yourself and empowering yourself to lead to a strong sense of self-belief. On top of this, what could be more positive than stepping onto a bathmat that says “I LOVE ME”?”, says Jules when speaking of the range.

Here at The Modern Day Living, we cannot get enough of the message behind the collaboration – and to top it off, the collection is absolutely beautiful and the perfect addition to your beach bag or bathroom. 

Shop the range at Maisey & Oscar; Instagram, Website

FIGUR: Instagram, Website

Jules Robinson: Instagram

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